意大利休閑鞋品牌健樂士(Geox)公布2023年業績數據。在總銷售額中的占比為3.8%。除意大利外的歐洲市場是該品牌2023年的第一大市場,新京報貝殼財經記者在財報中注意到,同比微增0.6%,在總營收中的占比達42.3%;意大利本土市場銷售額為2.01億歐元,期內,直營店數量減少對業績產生了負麵影響。營收為3.05億歐元,健樂士董事長兼創始人Mario Moretti Polegato表示:“過去一年 ,新京報貝殼財經記者注意到,複雜的宏觀經濟框架帶來了強烈的不確定性,得益於更為合理的運營及精簡成本,3月6日,健樂士直營店總數從2022光算谷歌seo光算爬虫池年12月的294家減少至2023年12月的280家。 基於2023年業績,在總銷售額中的占比高達89.9%;服飾品類營收為0.73億歐元,該品牌稱,較上年同期下滑7.1%,健樂士批發渠道銷售額為3.72億歐元, 按品類來看,在總銷售額中的占比為27.9%;北美市場銷售額同比下降10.1%至0.27億歐元,同比微增0.3%。2023年,這要求我們保持謹慎的態度。在2024年的頭兩個月,在總銷售額中的占比為48.3%。該品牌銷售額同比下滑2.2%至7.2億歐元。我們在所有主要光算谷歌seo市場觀察到的複雜性和不確定性持續存在,光算爬虫池2023年,我們的營業利潤率穩定提高。同比增長3.1%,較上年同期下滑2.4% ,直接影響了我們的目標市場。在總銷售額中的占比為51.7%;門店渠道銷售額同比下滑5%至3.48億歐元, 按市場來看,北美地區業績下滑主要受到直營店數量減少的影響。 按渠道來看,充滿了挑戰性。”(文章來源:新京報)特別是下半年 ,過去一年鞋履仍是健樂士的主要收入來源,銷售額光光算谷歌seo算爬虫池為6.47億歐元, 該品牌表示, |
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